Showing Tag: "sales" (Show all posts)

OMG! It's 2018 Already!!!!

Posted by Christine Burke on Sunday, December 31, 2017, In : Marketing 


Can you believe it's 2018 already?
I hope that everyone had a wonderful holiday and I wish you the BEST in the New Year!

What are you doing in your business in 2018? Are you doing things the same or different? Do you have any NAILED IT! success stories or any BAIL ON IT! trials and tribulations? We'd love to hear them.

For me, I've spent the year developing key partnerships with a few new clients, and if you've read my books, you know I would rather work with a few select great clients than a b...


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Example of What You Want In Your Business

Posted by Christine Burke on Tuesday, July 19, 2016, In : Marketing 
Check this video out!!!!!
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He (or Her) Who Has The List Wins!

Posted by Christine Burke on Sunday, July 10, 2016, In : Marketing 


Yes, I'm on the soapbox again, but that's my passion in life, helping you help yourself!  Today's topic is customer control and lists.

I recently was speaking to a vendor that I use on a fairly regular basis. I have a product that I am going to sell to others, or a method that I will share with others, and I was seeking an affiliate relationship from my vendor going forward. You see, the businesses that will learn this method will need this resource as one means of success and there will be a...

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Where Does Your Most Profitable Customer Come From?

Posted by Christine Burke on Wednesday, February 3, 2016, In : Marketing 


In addition to tracking your cost per acquisition (this is your cost spent to get a new customer) you should also know where your most profitable customer comes from. This includes walk-ins to your store, if you have a physical location, and "click-bys" if you have an online presence.

I was surprised by the information I recently received from Shaw Academy regarding Facebook and Pinterest. Most people would think that Facebook brings the most profit but according to Shaw, it is actually Pinter...

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Did You Miss Out On 1,228,500,000 Customers in 2015?

Posted by Christine Burke on Wednesday, February 3, 2016, In : Insight 


If you are not selling online, you probably did! According to Shaw Academy, in 2015 there were 1,228,500,000 online buyers. How many of those did you capture?

The future of sales and customer engagement is ONLINE. It will come through your website, and social media sites such as Facebook, Pinterest, Instagram, YouTube, Google+, Periscope, Twitter and other such services. These will be accessed by computer, but more and more it will be by the mobile device.

Do you have an online presence? If not...

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About Me


Christine Burke Christine combines her personality and experience in her consulting, educational, and entrepreneurial endeavors. She is the owner and chief marketing officer for OMG! Outsourced Marketing Guru, catering to entrepreneurs, start-up businesses and established companies. In this role she provides business services including, but not limited to, brand development and strategy, digital marketing, business plans, pricing strategy, product development and motivation! Christine also consults as a change agent implementing process improvement, growth strategy, and best practices. Prior to becoming an entrepreneur, Christine spent seven plus years at Citigroup in her role as Vice President, Marketing, Communication and Production. She is the recipient of the President's Volunteer Service Award and currently volunteers for Shop With A Cop and the National Law Enforcement Memorial and it's Ride and Run to Remember. Christine holds a Master's Degree in Business Organizational Management, a Bachelor's Degree in Criminal Justice/Psychology and a Diploma in Digital Marketing. Christine consults in both the business and criminal justice areas and she relishes the chance to tell a good story or provide technical expertise. If you would like to have Christine speak at one of your events, please contact us by email.
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