We have all heard of the 30 second or elevator speech. You might also know it as your pitch.

How do you describe what you do? Do you find yourself having to explain more? Possibly it is because your business name or message does not adequately convey a quick insight into your business.

Too, you may have a message that is focused on something other than what your client wants. Many times we have opportunities to interact with those that may not be a customer or client of ours, but may know some ...

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