Join a community of idea people, whether you are in the concept, start-up or ongoing small business or entrepreneur stage. Learn how to get your business up and running in 24 hours or less using innovate tools and techniques. In weekly workshops, we talk you through the critical aspects of starting, running and growing your small business. Through use of tools, technology and the advice of entrepreneurs who have, "Been there, done that", you can shortcut your time to launch, save money and ho...

Continue reading...

Are you using Periscope in your business? If not you need to surface and see what's up!!!!

You can catch your OMG! Outsourced Marketing Guru at random moments during the #lifeofanentrepreneur where I jump on and give you random tips, advice and sometimes, my lunch menu!

We also talk about our client's promotions and specials.

Periscope broadcasts live to Twitter now too. I will work on getting those videos up on the OMG! website but for now you can check them out on our Twitter feed @OMGChristin...
Continue reading...

In addition to tracking your cost per acquisition (this is your cost spent to get a new customer) you should also know where your most profitable customer comes from. This includes walk-ins to your store, if you have a physical location, and "click-bys" if you have an online presence.

I was surprised by the information I recently received from Shaw Academy regarding Facebook and Pinterest. Most people would think that Facebook brings the most profit but according to Shaw, it is actually Pinter...
Continue reading...

If you are not selling online, you probably did! According to Shaw Academy, in 2015 there were 1,228,500,000 online buyers. How many of those did you capture?

The future of sales and customer engagement is ONLINE. It will come through your website, and social media sites such as Facebook, Pinterest, Instagram, YouTube, Google+, Periscope, Twitter and other such services. These will be accessed by computer, but more and more it will be by the mobile device.

Do you have an online presence? If not...
Continue reading...

I am so excited that my third book, WHY Do You Do THAT? was published today to Amazon Kindle. I have to thank all of the contributors who told their story to inspire others.

I believe that your reason for getting into business is important and can really make an impact.

I'd love to hear your thoughts.
Continue reading...

I had this on Periscope and Twitter today (@OMGChristineB) while I was at the US Post Office. They have great overnight and two-day shipping with envelopes and boxes which are flat rate.

I love recommending these to clients as the small box is only $6.80 (used to be like $5) and you can put whatever you want into these boxes and not worry about weight. They also have two great medium sizes (the heights and widths vary) for around $13. Can't beat it!
Continue reading...

I was just having lunch with a fellow female entrepreneur. We were discussing the differences between men and women in business. We talked about the "Good Old Boys" club and the ways that men do battle in business and can remain friends and the way that they network - usually through sports or the golf course.

It seems more often than not, and others have tended to agree, that women are not able to play nice together and support each other or refer each other, like men do. Too, in business, wo...
Continue reading...

This is a great opportunity to promote your products and services while inspiring other would be, newbie, and current entrepreneurs.
I am looking to help promote my fellow small business owners in exchange for a little help on my goal....I committed to myself to write a new business book for entrepreneurs and list on Amazon by February 1st. This is a book to motivate and inspire entrepreneurs like us.
I am accepting real life examples from business owners like you outlining why you do what ...

Continue reading...

Have you ever gone to eat something or drink something and it tastes funny or the texture is off? You go, "Ick" or "eeew", and then you look at the label and you were supposed to shake it or mix it well. Your marketing plan requires a mixture too, for your sales and profitability to be successful and for you to reach your goals.

Frequently I am in an Insight session with a client and I ask, "Are you doing X, Y, Z, W..." and so on and they look at me with either shock, frustration or a "really?...
Continue reading...